
Bomb Story: If you've read Bobby's book, you know about our longstanding relationship with one of the OGs of streetwear: Mike Brown of True SF. True continues as one of the Bay Area's pioneer streetwear retailers and we were honored to be stocked on their shelves when we were first starting out. As part of their Native Leagues project in February of 2010, we offtered them a Raiders-inspired Adam Bomb, who has since cameo'd in other collections.| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.