
Bomb Story: This Adam Bomb is one of the most widely recognized and best-loved of all. It hit right at our 10-year anniversary mark and got the most mileage in an era where The Hundreds was widely distributed. Soon after this, we curtailed not just Adam Bomb, but The Hundreds, from much of commercial accessibility. In that sense, he symbolizes the end - or the BEGINNING - of an era. | Background Story: Coinciding with the birth of the Internet in the late 1990s, Digital (or Digi) camouflages were invented by the Canadian Forces. But, we liked to play with Digi Camo because of its connection with the Internet, technology, and the metaverse. Considering that The Hundreds broke the web open for global streetwear, we've since been the forerunners when it comes to tech innovation in the marketplace. Case in point: NFTs.