
Bomb Story: Before (and hopefully after) we became friends, Top Chef winner Michael Voltaggio was a big fan of our brand. So when he launched a sandwich concept (that was packaged in paper bags) tied to his famed LA-based ink restaurant, he asked Bobby Hundreds to design the logo in the vein of our mascot Adam Bomb. Over time, the collaboration became the logo for the restaurant itself, albeit altered a bit. There’s a much greater story here, but we can’t get into it. It involves tattoos, miscommunication, and a tiny bit of regret. But in the end, we both won.| Background Story: The Hundreds' most iconic repeating pattern is the Paisley print. The irony? The message got lost. In fact, Bobby was never even a fan of the paisley design. It was a reference to bandana print, but the world glommed onto those trademark buta drops. So, over the years, we have re-worked the Paisley print throughout collections, and in the early 2010s, it returned as the Bandana Print. For the first time, we got to appreciate the Paisley in its orignal, intended form.