
Bomb Story: The Hundreds' storytelling is centered around nostalgia and historical references. The designs can also be a commentary on how things were and where things ended up. One example is the contrast between the off-set printing of yesteryear and the digital printing of today. We just think it's funny that we digitally designed this graphic to emulate offset printing. | Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Bobby designed Pins as a tribute to punk rock safety-pinned patches. Jay Z came out of retirement for his Hangar Tour that year, and he wore the Pins hoodie onstage. That photo headlined MTV, CNN, and USA Today. It wasn't long before fast-fashion retailer Forever 21 and other sharks jumped on the pattern, turning it into a quick-lived moment in the marketplace.