
Bomb Story: House Adam is a parody of a popular house and hip-hop label founded in the early 1990s, but also a throwback to the rave culture that surrounded Bobby's adolescence. The Hundreds has pulled from many subcultural references in its timeline, but the '90s party scene - especially in Southern California - has dictated a lot of the colorways and styling over our collections.| Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.