
Bomb Story: At the start, The Hundreds was rooted in the '80s and '90s Southern California subcultures that comprised our youth. One big element of that season was rave culture, and most notably, rave flyers. There are entire Tumblrs and IG pages dedicated to the cult around these pocket-sized party ads. They shared the same glossy die-cut cardstock and early graphic design, but they each held their own emotions and memories from the ensuing events. Til Dawn Adam is referenced from one of the more popular rave flyers of the 1990s. | Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.