
Bomb Story: At the start, The Hundreds was rooted in the '80s and '90s Southern California subcultures that comprised our youth. One big element of that season was rave culture, and most notably, rave flyers. There are entire Tumblrs and IG pages dedicated to the cult around these pocket-sized party ads. They shared the same glossy die-cut cardstock and early graphic design, but they each held their own emotions and memories from the ensuing events. Til Dawn Adam is referenced from one of the more popular rave flyers of the 1990s. | Background Story: Duck Hunter, a camouflage born in WW2, is identifiable by rounded, irregular shapes. Our first attempt, Duck Green, was re-imagined as chunky blocks to respond to the curved nature of the origina; reference. It was our tenth anniversary year and Duck Green was decked across everything from outerwear jackets to Penny skateboards.