
Bomb Story: We've carefully architected The Hundreds to be a timless brand, classic in design and long in narrative. Subsequently, we often pull on nostalgic themes and tails of inspiration. Leopard print has a rich history across subcultures that resonate with our community - from punk to rockabilly to Japanese streetwear - so, it often finds our way onto our canvas. | Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.