
Bomb Story: It's odd in hindsight, but there was frantic speculation in 2012 that the world was slated to end on December 21. This was theorized on the fact that the Mayan Calendar, which spans 5,125 years starting in 3114 B.C., marked the end of a cycle on December 21, 2012. As far as we can tell, the physical earth remains, but it can also be argued that this was the beginning of the end (or end of the beginning) on a bunch of other fronts. | Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.