
Bomb Story: I'm not sure why we never printed Plaidam, but that might be exactly why. Almost every design under The Hundreds goes to market with a story. If it doesn't have a reason, like Plaidam, then it doesn't make the final cut. After all, just because something looks cool doesn't mean it adds to the overall brand. At the time, a plaid Adam Bomb did not find a home in our seasonal story and epitomized a ""just because"" design. Having said that, well, I guess Plaidam finally has a story. | Background Story: Coinciding with the birth of the Internet in the late 1990s, Digital (or Digi) camouflages were invented by the Canadian Forces. But, we liked to play with Digi Camo because of its connection with the Internet, technology, and the metaverse. Considering that The Hundreds broke the web open for global streetwear, we've since been the forerunners when it comes to tech innovation in the marketplace. Case in point: NFTs.