
Bomb Story: In the middle of the pandemic, we couldn't sell enough jigsaw puzzles. It seemed like the entire world had delved into the art of baking banana bread, tie-dying sweats, and working on 1,000-piece puzzles to pass the lockdown. Puzzle Adam is dedicated to this strange season of our lives, but was initially introduced in the Spring of 2011. | Background Story: Although brought to the modern stage by Dakis Joannou's mega ""Guilty"" yacht designed by Jeff Koons and Ivana Porfiri, the pattern that inspired Disrupt is actually the British Navy's Dazzle camouflage from World War 1. Instead of designing a camouflage that would hide a ship, Dazzle was invented to confuse its observers from knowing which direction the boat was moving. Sometimes, I feel like our entire brand is cloaked in the Disrput pattern. We're not really sure which way we're going, but we're always keeping our enemies on their toes!