
Bomb Story: In the late 1980s, Disney was worried that their brand was becoming too youth-oriented, so they ventured into more adult-themed features like Who Framed Roger Rabbit and Dick Tracy. The awkward transition made for some memorable merchandise. And since Disney eventually backed off of more mature content once The Little Mermaid struck gold for them, much of the product for their Touchstone properties got stuffed. Dick Tracy was an underwhelming movie in terms of plot and structure, but the colorful picture made for some collectible clothing. Hidden Adam is a parody of the Dick Tracy logo.| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.