
Bomb Story: When you look at designers' moodboards, they rip their references from past designs or popular trends. It's often very literal. Bobby worked a little differently in designing The Hundreds. Much of his inspiration is sourced from emotion and nostalgia. It's more about channeling a specific feeling and trying to replicate that in a modern context. A good example of that is the sound of the ice cream truck roving down the street. No matter how old you get, that jingle and the call of neighborhood children are like a time machine, evoking a particular sentimentality not often found elsewhere. There's also something hilarious about those derpy licensed-cartoon ice cream bars that never look as accurate as their packaging markets. | Background Story: The Hundreds' most iconic repeating pattern is the Paisley print. The irony? The message got lost. In fact, Bobby was never even a fan of the paisley design. It was a reference to bandana print, but the world glommed onto those trademark buta drops. So, over the years, we have re-worked the Paisley print throughout collections, and in the early 2010s, it returned as the Bandana Print. For the first time, we got to appreciate the Paisley in its orignal, intended form.