
Bomb Story: For a moment there in 2012, we thought we were headed towards the apocalypse (little did we know...), and so The Hundreds' Fall and Winter collections were themed around the end of the world. As an epilogue, in early 2013, we introduced another custom The Hundreds camouflage print called Burnt Camo. This time, we parodied the real-tree, woodland-style camos that mimic the forest floor, except the trees had now been reduced to black ashes. In the aftermath, there was regrowth and hope with fresh flowers beginning to bloom. | Background Story: At the time, it was popular for repeating prints like these on button-up woven shirts to be emblazoned with bright, cheerful flowers. The contrarians that we are, we wished to see nature in decay against a merciless climate crisis. The flowers are withering and the result was sobering.