
Bomb Story: At the start, The Hundreds was rooted in the '80s and '90s Southern California subcultures that comprised our youth. One big element of that season was rave culture, and most notably, rave flyers. There are entire Tumblrs and IG pages dedicated to the cult around these pocket-sized party ads. They shared the same glossy die-cut cardstock and early graphic design, but they each held their own emotions and memories from the ensuing events. Til Dawn Adam is referenced from one of the more popular rave flyers of the 1990s. | Background Story: Like the Gradient Camos, after we had felt like we had re-worked camo every which way, the question was how much could we reduce the pattern and still have it be recognizable. No Camo strips the traditional Woodland camo of all its shapes, except for the black forms. The result is very much The Hundreds in its color scheme, as we divide our offerings between pop colors and dark blacks.