
Bomb Story: One of our slogans around the brand is FIGHT BACK. This was a T-shirt and headwear graphic that played off a vintage sportswear look. It circles back to our attitude of standing up for yourself and forever getting back up to surmount the next challenge.| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.