
Bomb Story: Live Adam is a fluorescent gradient Adam that is reminiscent of the split-fountain inking posters popularized in the 1960s live music scene. They were later adopted and mastered by artists like Craig Stecyk. This one, in particular, was based on a concert poster that was hanging off the freeway off-ramp and inspired the street-posting campaigns from The Hundreds' early marketing campaigns. Very Los Angeles!| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. In stretching our imaginations around repeating patterns, Bobby thought of Escher and tesselations. At the time, we were traveling a lot between LA and New York. Since The Hundreds was heavily influenced by the artists and culture that anchor these cities, Bobby drew a skyline that represents Los Angeles. When flipped upside down, it calls out New York City.