
Bomb Story: Skulls are often used in our messaging to speak on the souls invested in The Hundreds. The best illustration of this was at the foot of The Hundreds Los Angeles, our first flagship on Rosewood Ave. On both sides of the front entrance, there were skeleton graves dedicated to Ben and Bobby. It wasn't as much a morbid thought as it was a metaphor for how much of our lives we poured into the brand.| Background Story: The Hundreds' most iconic repeating pattern is the Paisley print. The irony? The message got lost. In fact, Bobby was never even a fan of the paisley design. It was a reference to bandana print, but the world glommed onto those trademark buta drops. So, over the years, we have re-worked the Paisley print throughout collections, and in the early 2010s, it returned as the Bandana Print. For the first time, we got to appreciate the Paisley in its orignal, intended form.