
Bomb Story: Skateboard Artists are in a league of their own and so over the years, we've sought out collaborations with the most storied. One of the most prominent names in the genre is Todd Bratrud of Send Help. In 2014, The Hundreds worked with Todd on a series of designs together, pulled from a poster of marker drawings. SOS Adam is a very unique Adam in that it's uniquely Todd Bratrud.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Of all the all-over-prints The Hundreds was responsible for during this time, Cherries was Ben's least favorite. But Bobby loved the kitschy nature, Americana flair, and the rockabilly/punk connotations.