
Bomb Story: It can be argued that Grateful Dead were not only pioneers of streetwear, but of NFTs? Their music was largely propelled by the community groundswell. They traded information and live concert recordings to keep the movement growing. Roses Adam is a tribute to the band that has transcended generations and made their way in and out of streetwear trends over the decades.| Background Story: Known as ""Chocolate Chip"" camouflage by the U.S. military, this pattern was developed in the 1970s to resemble the California desert-scape. We wanted to own this one since we are a West Coast brand. But, also because Chocolate Chip camo was popularized in our teenage era of the Persian Gulf war. Desert Camo literalized the earth and rocks through photorealistic representations, as opposed to the traditional illustrations.