
Bomb Story: Skulls are often used in our messaging to speak on the souls invested in The Hundreds. The best illustration of this was at the foot of The Hundreds Los Angeles, our first flagship on Rosewood Ave. On both sides of the front entrance, there were skeleton graves dedicated to Ben and Bobby. It wasn't as much a morbid thought as it was a metaphor for how much of our lives we poured into the brand.| Background Story: Watercolor Camo is a unique camouflage pattern that blends both Woodland shapes and the Rain pattern. Military camouflage is intended for warfare and survival, so the objective was to find a beautiful and artistic execution. The watercolored application in gold and purple is subversive and yet, still very much effective.