
Bomb Story: In the mid 2010s, we came across the work of Hawaiian-born and Bay Area bred artist Aaron Kai. So much of Aaron's style was uniquely his but also simpatico with The Hundreds. The cartoonish waves, the heavy strokes, and the cultural references spoke to us and we embarked on the first of many collaborations over the years. Aaron Kai not only ended up a close friend of the brand's through the process, but family.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Of all the all-over-prints The Hundreds was responsible for during this time, Cherries was Ben's least favorite. But Bobby loved the kitschy nature, Americana flair, and the rockabilly/punk connotations.