
Bomb Story: Every designer who comes onboard at The Hundreds has to study the Brand Bible: a book of guidelines and restrictions around our design principles. Adam Bomb himself is fenced in by many of these rules. A bold and clear law is that Adam should always face to the right. Well, as begins one of the chapters in Bobby's book, ""First, you've got to know the rules before you break them.| Background Story: The foundation of The Hundreds is streetwear, and at the foundation of streetwear is the graphic T-shirt. From our beginnings in the Fall of 2003, The Hundreds has relied on the tubular, open-ended cotton of a boxy, blank as our canvas. This is the same T-shirt that Bobby and Ben wore growing up, mixing and matching them 3 for $10 at the local swap meets. The independent skate brands of the 1990s, the streetwear brands of the early 2000s, all co-signed the same cut. Even when the clothing industry chased ringspun apparel or fashion silhouettes, The Hundreds held to the inspirational baseline. Our solid backgrounds are hues from the original swatch card that we built the brand off of.