
Bomb Story: We've carefully architected The Hundreds to be a timless brand, classic in design and long in narrative. Subsequently, we often pull on nostalgic themes and tails of inspiration. Leopard print has a rich history across subcultures that resonate with our community - from punk to rockabilly to Japanese streetwear - so, it often finds our way onto our canvas. | Background Story: Coinciding with the birth of the Internet in the late 1990s, Digital (or Digi) camouflages were invented by the Canadian Forces. But, we liked to play with Digi Camo because of its connection with the Internet, technology, and the metaverse. Considering that The Hundreds broke the web open for global streetwear, we've since been the forerunners when it comes to tech innovation in the marketplace. Case in point: NFTs.