
Bomb Story: Adam Bomb was a sleeper when he first debuted on the back of a Freshjive collaboration in 2006. He then forged his way onto a crewneck sweatshirt in the Winter season. But, it wasn't until the following year, when we rolled out a series of mock sports team logos (Firestarters, Noisemakers, Coolguys), that a basketball version of Adam Bomb put our mascot on the map. In fact, that's when we realized the old streetwear trick that if you need something to sell, just put a basketball on it. The ""Bridgeburners"" T-shirt was a runaway success and kickstarted Adam's legacy.| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.