
Bomb Story: For a moment there in 2012, we thought we were headed towards the apocalypse (little did we know...), and so The Hundreds' Fall and Winter collections were themed around the end of the world. As an epilogue, in early 2013, we introduced another custom The Hundreds camouflage print called Burnt Camo. This time, we parodied the real-tree, woodland-style camos that mimic the forest floor, except the trees had now been reduced to black ashes. In the aftermath, there was regrowth and hope with fresh flowers beginning to bloom. | Background Story: Hawaii is like a second home to Bobby Hundreds, as he has relatives on the islands and is a frequent visitor. We also used to run a The Hundreds Hawaii program, featuring designs and collections that were made exclusive to Hawaiian retailers. Our Hawaiian patterns are a nod to the classical Aloha shirt, but there's also always a personalized twist that is very much The Hundreds and essentially Los Angeles.