
Bomb Story: As important as contrasting colors are to The Hundreds design, we've also incorporated a lot of monochromatic and tonal prints throughout the brand's history. This started with the ""Nine"" T-shirt, which was offered in black-on-black and white-on-white to speak to the patrons of ours who wanted something bold and aggressive, yet understated and nuanced. | Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.