
Bomb Story: For a moment there in 2012, we thought we were headed towards the apocalypse (little did we know...), and so The Hundreds' Fall and Winter collections were themed around the end of the world. As an epilogue, in early 2013, we introduced another custom The Hundreds camouflage print called Burnt Camo. This time, we parodied the real-tree, woodland-style camos that mimic the forest floor, except the trees had now been reduced to black ashes. In the aftermath, there was regrowth and hope with fresh flowers beginning to bloom. | Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.