
Bomb Story: If you've read Bobby's book, you know the old streetwear cheat of, ""Just put a basketball on it,"" to boost the sales on any item. We learned this lesson after printing the Bridgeburners T-shirt, which turned Adam Bomb from a sleepy mascot to a greatest hit. We repeated the success here with a more on-the-nose Brick Adam. | Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.