
Bomb Story: The Serious (aka ""Serious Business"") Adam was one of the most popular Adam Bombs from the first generation of The Hundreds. The original graphic, Serious Business, captured our irreverent, satirical sense of humor while also poking fun at the rigid attitude of coolguy streetwear.| Background Story: Known as ""Chocolate Chip"" camouflage by the U.S. military, this pattern was developed in the 1970s to resemble the California desert-scape. We wanted to own this one since we are a West Coast brand. But, also because Chocolate Chip camo was popularized in our teenage era of the Persian Gulf war. Desert Camo literalized the earth and rocks through photorealistic representations, as opposed to the traditional illustrations.