
Bomb Story: It's odd in hindsight, but there was frantic speculation in 2012 that the world was slated to end on December 21. This was theorized on the fact that the Mayan Calendar, which spans 5,125 years starting in 3114 B.C., marked the end of a cycle on December 21, 2012. As far as we can tell, the physical earth remains, but it can also be argued that this was the beginning of the end (or end of the beginning) on a bunch of other fronts. | Background Story: Although brought to the modern stage by Dakis Joannou's mega ""Guilty"" yacht designed by Jeff Koons and Ivana Porfiri, the pattern that inspired Disrupt is actually the British Navy's Dazzle camouflage from World War 1. Instead of designing a camouflage that would hide a ship, Dazzle was invented to confuse its observers from knowing which direction the boat was moving. Sometimes, I feel like our entire brand is cloaked in the Disrput pattern. We're not really sure which way we're going, but we're always keeping our enemies on their toes!