
Bomb Story: For a moment there in 2012, we thought we were headed towards the apocalypse (little did we know...), and so The Hundreds' Fall and Winter collections were themed around the end of the world. As an epilogue, in early 2013, we introduced another custom The Hundreds camouflage print called Burnt Camo. This time, we parodied the real-tree, woodland-style camos that mimic the forest floor, except the trees had now been reduced to black ashes. In the aftermath, there was regrowth and hope with fresh flowers beginning to bloom. | Background Story: Coinciding with the birth of the Internet in the late 1990s, Digital (or Digi) camouflages were invented by the Canadian Forces. But, we liked to play with Digi Camo because of its connection with the Internet, technology, and the metaverse. Considering that The Hundreds broke the web open for global streetwear, we've since been the forerunners when it comes to tech innovation in the marketplace. Case in point: NFTs.