
Bomb Story: Every designer who comes onboard at The Hundreds has to study the Brand Bible: a book of guidelines and restrictions around our design principles. Adam Bomb himself is fenced in by many of these rules. A bold and clear law is that Adam should always face to the right. Well, as begins one of the chapters in Bobby's book, ""First, you've got to know the rules before you break them.| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.