
Bomb Story: In the wake of Hurricane Sandy, The Hundreds New York had to come to the aid of the city someway, somehow. In 2012, The Hundreds introduced Relief Adam. All proceeds went to Direct Relief International, benefiting those affected by the superstorm. On the back of the shirt, our signature Solid Bomb back-neck print was distinguished with a simple mantra, “Come together.” | Background Story: Coinciding with the birth of the Internet in the late 1990s, Digital (or Digi) camouflages were invented by the Canadian Forces. But, we liked to play with Digi Camo because of its connection with the Internet, technology, and the metaverse. Considering that The Hundreds broke the web open for global streetwear, we've since been the forerunners when it comes to tech innovation in the marketplace. Case in point: NFTs.