
Bomb Story: Adam has always had such a family-friendly tone, we wanted to subvert our own brand and envision what he'd look like gory. Gross Out Adam was originally illustrated facing to the left, but keeping in uniformity with Bomb Squad, we turned him the opposite way.| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.