
Bomb Story: At the start, The Hundreds was rooted in the '80s and '90s Southern California subcultures that comprised our youth. One big element of that season was rave culture, and most notably, rave flyers. There are entire Tumblrs and IG pages dedicated to the cult around these pocket-sized party ads. They shared the same glossy die-cut cardstock and early graphic design, but they each held their own emotions and memories from the ensuing events. Til Dawn Adam is referenced from one of the more popular rave flyers of the 1990s. | Background Story: Perfect Camo is our homage to the generic, swap meet, woodland camo that decorated ravers in the '90s and the trend's resurgence on cargo pants in the late 2010s. Bobby's favorite appearance by the classic orange woodland was under Bill Murray's blazer in Lost in Translation.