
Bomb Story: The Hundreds' storytelling is centered around nostalgia and historical references. The designs can also be a commentary on how things were and where things ended up. One example is the contrast between the off-set printing of yesteryear and the digital printing of today. We just think it's funny that we digitally designed this graphic to emulate offset printing. | Background Story: In the mid-2010s, there was a wildly popular trend with roses across street fashion. We're not saying we were responsible for that surge, but we were the ones to originate the rose-embroidered dad-cap that was broadly imitated in the market. We've incorporated the rose into The Hundreds' branding across generations, primarily as an homage to Angeleno history from the Rose parade to tattoos and lowrider art. Can you find the black rose?