
Bomb Story: The YouTube babies of today will never know... The Hundreds' origins were established in '80s and '90s culture, a time before smartphones, flat-screen TVs, and digital streaming. The analog television's color bars are a cultural touchpoint for an entire generation that grew up on Saturday Morning cartoons, channel dials, and watching their parents fiddle with the antenna to get the best reception.| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.