
Bomb Story: The Hundreds' storytelling is centered around nostalgia and historical references. The designs can also be a commentary on how things were and where things ended up. One example is the contrast between the off-set printing of yesteryear and the digital printing of today. We just think it's funny that we digitally designed this graphic to emulate offset printing. | Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.