
Bomb Story: The Hundreds started off by being rooted in '80s and '90s culture. You couldn't have escaped the 1990s without being exposed to the late Kurt Cobain's music. The ""Don't Trip"" Adam is a parody of Nirvana's smiling icon. | Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.