
Bomb Story: Tap Out Adam was a salute to the rise of Mixed Martial Arts in the early 2010s. What would Adam Bomb look like having endured a significant bout in the octagon? Little did we know how much bigger MMA would become in the sports and mainstream world over the years.| Background Story: Although brought to the modern stage by Dakis Joannou's mega ""Guilty"" yacht designed by Jeff Koons and Ivana Porfiri, the pattern that inspired Disrupt is actually the British Navy's Dazzle camouflage from World War 1. Instead of designing a camouflage that would hide a ship, Dazzle was invented to confuse its observers from knowing which direction the boat was moving. Sometimes, I feel like our entire brand is cloaked in the Disrput pattern. We're not really sure which way we're going, but we're always keeping our enemies on their toes!