
Bomb Story: We've carefully architected The Hundreds to be a timless brand, classic in design and long in narrative. Subsequently, we often pull on nostalgic themes and tails of inspiration. Leopard print has a rich history across subcultures that resonate with our community - from punk to rockabilly to Japanese streetwear - so, it often finds our way onto our canvas. | Background Story: Although brought to the modern stage by Dakis Joannou's mega ""Guilty"" yacht designed by Jeff Koons and Ivana Porfiri, the pattern that inspired Disrupt is actually the British Navy's Dazzle camouflage from World War 1. Instead of designing a camouflage that would hide a ship, Dazzle was invented to confuse its observers from knowing which direction the boat was moving. Sometimes, I feel like our entire brand is cloaked in the Disrput pattern. We're not really sure which way we're going, but we're always keeping our enemies on their toes!