
Bomb Story: Repeating patterns, including animal prints, are key to The Hundreds branding. We've consistently returned to leopard print over the years because of its ties to classic Americana, punk music, '80s throwbacks, and high fashion. The Frankly series imagined leopard print in a series of oddball colors that lined up with The Hundreds' aesthetic.| Background Story: Watercolor Camo is a unique camouflage pattern that blends both Woodland shapes and the Rain pattern. Military camouflage is intended for warfare and survival, so the objective was to find a beautiful and artistic execution. The watercolored application in gold and purple is subversive and yet, still very much effective.