
Bomb Story: For every design and collaboration successfully executed by The Hundreds, there are a handful of alternatives and pitches that fell through. Some Adam Bombs go all the way to the final stages of the filtration process but are ultimately cut. The reasoning is all over the place: we believed in it, but not enough of our stockists bought into it. Sometimes, it's just that timing is off and the design fails to meet the climate criteria. Regardless, some bombs eventually make their way through but many are often trapped in purgatory. This is one of the lucky few to see the light of day.| Background Story: For a moment there in 2012, we thought we were headed towards the apocalypse (little did we know...), and so The Hundreds' Fall and Winter collections were themed around the end of the world. As an epilogue, in early 2013, we introduced another custom The Hundreds camouflage print. This time, we parodied the real-tree, woodland-style camos that mimic the forest floor. With Burnt Camo, the trees had now been reduced to black ashes. In the aftermath, there was regrowth and hope with fresh flowers beginning to bloom.