
Bomb Story: In the mid 2010s, we came across the work of Hawaiian-born and Bay Area bred artist Aaron Kai. So much of Aaron's style was uniquely his but also simpatico with The Hundreds. The cartoonish waves, the heavy strokes, and the cultural references spoke to us and we embarked on the first of many collaborations over the years. Aaron Kai not only ended up a close friend of the brand's through the process, but family.| Background Story: Hawaii is like a second home to Bobby Hundreds, as he has relatives on the islands and is a frequent visitor. We also used to run a The Hundreds Hawaii program, featuring designs and collections that were made exclusive to Hawaiian retailers. Our Hawaiian patterns are a nod to the classical Aloha shirt, but there's also always a personalized twist that is very much The Hundreds and essentially Los Angeles.