
Bomb Story: For a moment there in 2012, we thought we were headed towards the apocalypse (little did we know...), and so The Hundreds' Fall and Winter collections were themed around the end of the world. As an epilogue, in early 2013, we introduced another custom The Hundreds camouflage print called Burnt Camo. This time, we parodied the real-tree, woodland-style camos that mimic the forest floor, except the trees had now been reduced to black ashes. In the aftermath, there was regrowth and hope with fresh flowers beginning to bloom. | Background Story: If there was ever a pattern that encapsulated The Hundreds, it would be Paisley. Our first big hit, the one that put us on the map, was the all-over-print Paisley hoodie from 2005. There's an unabridged version of this story in Bobby's book, but that sweatshirt sold so much, and sold out so quickly overnight, that we allocated all of those funds to building our first flagship retail store on the corner of Fairfax and Rosewood. The pattern was designed in 2004, on a lesser-remembered piece called the ""Bandana"" zip-up. Over the years, those clusters of buta droplets continued onto The Hundreds T-shirts, across cut-n-sew collections, New Era fitteds, and collaborations with artists. The Paisley print not only defined us, but greater streetwear, as it trickled down into the work of later brands and designers.