
Bomb Story: Every designer who comes onboard at The Hundreds has to study the Brand Bible: a book of guidelines and restrictions around our design principles. Adam Bomb himself is fenced in by many of these rules. A bold and clear law is that Adam should always face to the right. Well, as begins one of the chapters in Bobby's book, ""First, you've got to know the rules before you break them.| Background Story: Originating in Scotland as ""tartan,"" we now call this pattern of crisscrossed lines ""Plaid."" Growing up in Southern California during the '80s and '90s, plaid beach volleyball shorts were always in our purview, thanks to labels like Mossimo and Stüssy. When we elevated to making cut-n-sew apparel like button-ups in the early 2000s, plaids made their way into our language as a nod to both the surf culture of the West Coast and Polo's influence on the East. In fact, every plaid speaks to a different subculture. Buffalo plaids were woven into the early New York hip-hop lumberjacks. Shadow plaids on swap meet Pendletons. And The Hundreds plaids, for all.