
Bomb Story: Before (and hopefully after) we became friends, Top Chef winner Michael Voltaggio was a big fan of our brand. So when he launched a sandwich concept (that was packaged in paper bags) tied to his famed LA-based ink restaurant, he asked Bobby Hundreds to design the logo in the vein of our mascot Adam Bomb. Over time, the collaboration became the logo for the restaurant itself, albeit altered a bit. There’s a much greater story here, but we can’t get into it. It involves tattoos, miscommunication, and a tiny bit of regret. But in the end, we both won.| Background Story: Perfect Camo is our homage to the generic, swap meet, woodland camo that decorated ravers in the '90s and the trend's resurgence on cargo pants in the late 2010s. Bobby's favorite appearance by the classic orange woodland was under Bill Murray's blazer in Lost in Translation.