
Bomb Story: The Hundreds' storytelling is centered around nostalgia and historical references. The designs can also be a commentary on how things were and where things ended up. One example is the contrast between the off-set printing of yesteryear and the digital printing of today. We just think it's funny that we digitally designed this graphic to emulate offset printing. | Background Story: There are a stable of animals that parade through The Hundreds' history: white tigers, California condors, dodo birds, coyotes, mammoths, and most notably, hyenas. These bone-crushing animals are regarded for their opposing personality traits. Although they audibly laugh, they are feared as vicious, predatory beasts. The Hundreds, as a brand, also lives comfortably between these lines of irreverence and reverence.