
Bomb Story: As important as contrasting colors are to The Hundreds design, we've also incorporated a lot of monochromatic and tonal prints throughout the brand's history. This started with the ""Nine"" T-shirt, which was offered in black-on-black and white-on-white to speak to the patrons of ours who wanted something bold and aggressive, yet understated and nuanced. | Background Story: Known as ""Chocolate Chip"" camouflage by the U.S. military, this pattern was developed in the 1970s to resemble the California desert-scape. We wanted to own this one since we are a West Coast brand. But, also because Chocolate Chip camo was popularized in our teenage era of the Persian Gulf war. Desert Camo literalized the earth and rocks through photorealistic representations, as opposed to the traditional illustrations.